What is post-purchase experience in ecommerce?
Post-purchase experience refers to everything that happens after a customer receives a product. In ecommerce, this stage includes interactions such as returns, exchanges, refunds, warranty cl...
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EU withdrawal button
The EU withdrawal button in ecommerce: what the new law means (and how to be ready by June 2026) From June 2026, ecommerce businesses selling to consumers in the EU must comply with a new...
5 thought experiments 2026
5 Five thought experiments to fix your returns before next peak Jennie Gerum December 2, 2025 6 min
Why the fashion industry is solving the wrong problem
Why the fashion industry is solving the wrong problem New research reveals that the solution to rising return costs isn’t better fit - it’s better control. Fashion brands have spent years ...
The real profitability killer in e-commerce
The real profitability killer in e-commerce The real growth metric in 2025 isn’t sales, it’s profit after returns.And the real profitability killer in e-commerce? It’s not returns thems...
Why you need a returns manager
The Returns Manager: Why you need one Returns Managers are the new Ecom Managers.Not because they handle boxes, but because they protect what your topline growth alone can’t: margin, flow, ...
B2B Returns are slowing down sales – Here’s what brands can do about it!
B2B Returns are slowing down sales - Here's what brands can do about it! When you sell through retailers, a slow return flow doesn’t just affect operations – it affects relationships. ...
Stop waiting for returns to restock: start selling virtual stock
Stop waiting for returns to restock: start selling virtual stock The challenge of e-commerce returns Returned items sit idle on their way back to the warehouse, effectively unsellable. Thi...
Burned, buried, forgotten?
Burned, buried, forgotten? Returns have long been a cornerstone of e-commerce, offering customers peace of mind when making online purchases. But as a recent investigation into Shein’s handling...
How to constantly rethink the customer journey
How to constantly rethink the customer journey Imagine stepping into a store where the shelves rearrange themselves based on what you’re looking for. A nice experience, right? The modern custom...