Increased reconversion by 20%
Stellar Equipment
By being able to offer customers the possibility to make an exchange directly in the return process without needing to place a new order, Stellar Equipment has increased their repurchase rate by 20%. The digitization of returns and return reason codes has also enabled Stellar to quickly identify items or customers with deviation in return rates and promptly take action to assist customers in finding the right solution. This has resulted in their NPS increasing by 10%
The challenge
Stellar Equioment’s exchange process was an administrative burden both internally and for their end consumers. Their main challenge was that customers were hesitant to place a new order for the item they wanted to exchange until they saw the money refunded to their account. The internal process for handling the returns and refunds was too manual and time consuming. This created an uncertainty among the customers which led to numerous inquiries about the handling process and a lot of transactions were lost due to the complexity in the exchange process.