Stop waiting for returns to restock: start selling virtual stock

The challenge of e-commerce returns
Returned items sit idle on their way back to the warehouse, effectively unsellable. This delay translates into missed sales opportunities as well as potential customer frustration due to lower product availability or even stockouts.
At the same time, inaccurate forecasting of return stock can lead to suboptimal purchasing, excess inventory and waste. A costly and unsustainable practice, as consumers and regulators are pushing for more responsible business models.
Imagine accurately predicting the inflow of your returns and selling that inventory even before it hits your shelves. Imagine planning your purchasing to avoid overproduction, armed with clear data on what’s coming back.
That’s the power of selling “virtual stock,” and it can be a real game-changer for your e-commerce operation.
Unlock the potential of virtual stock
In this context, virtual stock refers to returned merchandise that’s currently in transit but still perfectly sellable. Instead of waiting for these items to be physically processed and restocked, you’re leveraging data to predict their availability and offer them for sale in advance.

Benefits – a healthier business and planet
Selling on virtual stock offers several key advantages for e-commerce retailers. You can optimize your inventory, reduce waste, and increase profitability – all while meeting the growing demand for sustainable business practices.
Here’s how:
- Increased Sales: By making returned items available sooner, you can satisfy existing demand without waiting for new shipments.
- Reduced Overstocking: Accurately predicting return inflow allows you to adjust future orders, minimizing the risk of excess inventory and deadstock.
- More Efficient Purchasing: Gain valuable insights into product performance and customer behavior, which you can use to make smarter, data-driven purchasing decisions.
- Reduced Waste: By optimizing inventory levels and reducing overproduction, warehousing and transportation needs, you contribute to a more sustainable business model.
- Decreased Tied-Up Capital: Reduced inventory means less capital tied up in stock, freeing up funds for other strategic investments.

How Inretrn helps
Inretrn empowers e-commerce retailers to unlock the value of virtual stock with our comprehensive Returns Management System. We provide the real-time data and insights you need to:
- Accurately forecast sellable stock from returns
- Optimize inventory management
- Improve your bottom line
- Reduce overstocking and waste
Key takeaway
Embrace the fact that returns are part of the customer journey – the question is what you do with them.
By tapping into virtual stock, you can create a faster, smarter, and more sustainable flow of products. A win-win for your bottom line and for our planet.
Ready to get return on returns?
Book a demo