Nelly wins “Logistics Solution of the Year” at Retail Awards 2025

Photo: Svensk Handel

Nelly’s long-term work with smarter logistics and sharper use of data has paid off. At this year’s Retail Awards, they were named winner of Logistics Solution of the Year – a recognition of how they’ve turned product returns into a driver of control, quality and customer value

From portal to precision

Nelly didn’t start from zero. A return portal was already in place, giving structure and a foundation to build on. But a portal alone doesn’t change the game.

To truly move forward, Nelly aimed higher: automation, real-time insights, and the ability to act before problems grow.

Leading with insights

That ambition is what sets Nelly apart today. With a dedicated Returns Manager, Nelly has built clear responsibility for returns into their logistics team. Every return creates data that drives decisions: tightening supplier requirements, refining assortments, and even steering their own production.

And by bringing all returns handling to Borås, Nelly has secured full control of the flow. Logistics, customer experience, and product development are no longer separate tracks, they run together.

Results that resonate

This approach works. Nelly has reduced its return rate by 25%. In fashion e-commerce, that’s a breakthrough. It proves that structured, data-driven returns handling doesn’t just cut costs, it strengthens the entire operation.

A signal to the industry

At Inretrn, we’re proud to support Nelly on this journey. Their award is well deserved and sends a clear message: the companies who take returns seriously, and build them into their logistics strategy, are the ones who set the pace for the industry.

Congratulations to Nelly, you’re raising the bar!

Read more about Nelly’s journey:

Q1 returns success at Nelly

Case study: Nelly.com

Inretrn boosts Nelly’s profitability